Time to pick a genre for the magazine we are going to make. As I have stated in previous blogs, we already decided on a topic for the magazines, animals. However, we were not sure on the specific topic on animals.
We need to be creative and find ways to inspire creative ideas. So I turned to the words of Dr. Ron Beghetto and his idea on creative self-efficacy during an interview. He states that, "creative self-efficacy is developed by taking creative action, making progress, receiving honest and supportive (i.e., improvement focused) feedback and encouragement from trusted others, observing relatable people creatively perform on tasks...." He showed that to become more creative, you must make progress on the task at hand and work closely with other people and their ideas.
We knew that our magazine was going to be a special interest type of magazine. It was not a general interest magazine because we had a specific target audience, and it was not a professional magazine because it was meant to be consumed for entertainment rather than information. Our target audience is people who have pets and animal lovers. So, we based our creative discussion around our set target audience.
Bailey and I discussed the many, MANY different types of topics we could dive into. We started thinking about doing a series where each issue would talk about a specific pet. At the time, we thought that she could do dogs and I could do beta fish. After all, she owned two adorable dogs and I owned my colorful beta fish. It was a topic that we could handle. However, after some consideration, we decided that doing a magazine on only one type of animal is too vague and too boring. So, we were back on square one.
Despite this, I knew we had to keep communicating and coming up with new ideas for our magazines. Looking at 'The Theory of Creativity', a TED Talk by Duncan Wardle, he states a lot of valuable information about how creativity works and the best ways to ignite your creativity. I learned two things from that TED Talk: one, I need to keep a notebook near my bed because I get most of my bright ideas right before I go to sleep, and two, being in an argument is like being at work. Let me explain what I mean. During the presentation, Wardle describes a scene that we are all too familiar with. You get in a heated argument with someone, you walk away, and then after you have calmed down, you come up with the comeback that could have turned the tide of the argument. Of course, it's too late to use it because the argument ended a while ago. Now, Wardle says that this happens because being in an argument is like being at work. When you are at work, your mind isn't coming up with creative ideas just as much as when you are letting your emotions get to you. In order to get new ideas, I need to keep my cool and think of it as like a story I'm coming up with. If I think of it like a school assignment, then I am going to get nothing done.
So, I went home and tried to come up with ideas there. Then it hit me. Why don't we do magazine issues that are spotlighting the animals themselves. Rather than have just a magazine for fish and a magazine for dogs, why not go into the specifics of how pets, and other animals, have positively changed human lives. I came up with two magazine ideas, 'Pets to the Rescue' which would be focused on pets that are trained to help people with disabilities and 'Our Pet Heroes' which would be focused on how pets have helped people mentally. When I brought this idea to Bailey, she agreed that they were much better than having magazines that focused on one animal alone.
We now
have our target audience and our magazine ideas established. All that's left is
to come up with articles, take pristine pictures, and put the magazine
together.